012 663 1899 / 083 558 9037 ronel@financiallyfitlife.co.za

Start-up Business Course

I’ll show you all you need to know to start and grow your own business!

Book nowContact us

Start-up Business Course

I’ll show you all you need to know to start and grow your own business!

Enquire nowContact us

A face-to-face and step-by-step course

Turn your passion and idea into a successful business

Discover how to compile a customized business plan for building a business that pays you to do what you lovewhile having fun in the process.

Next Course Dates : To be Confirmed



Learn all about business in a practical way.  We will compile a business plan customized for your business. I also share lots of tools, templates and tips to get you going.


I will show you how to turn your business idea into a profitable business covering everything in between- finding your ideal customer, marketing and sales, finances,  funding etc.

Save time and money!

I wasted a lot of time and money trying to figure out things. Learn from the experience I gained and the mistakes I made starting my four businesses in diverse industries. 
28 Days to Financial Fitness Email Program - Ronel Jooste

Course Details

About the course

This course has been developed with the aspiring and start-up entrepreneur in mind – and that you most likely don’t have tons of money yet! The course will take you step-by-step through the process to set-up a successful business. During the course I also help you to compile a customized business plan  for your business.

We also offer options to help you register your business, build your website, accounting packages, marketing packages at super affordable prices for start-ups.

28 Days to Financial Fitness Email Program - Ronel Jooste


(or 3 monthly instalments of R2,500 each)

What is included:

2-Day Face-to-face course guaranteeing you individual attention.

✓ Light lunch, coffee, tea and snacks on both days.

✓ Course notes including links to register, free resources for start-ups and great tips.

✓ Easy to understand business plan template to complete during the course.

✓ My time and cost saving templates and tools to set you up for success – list of funding options, powerful customer tracking tool, invoice template, effective budgeting and cash flow templates, start-up capital worksheet etc.

Next course dates: To be Confirmed

Please note this is a face-to-face course and limited to 10 spaces!

Learn all you need to know in 2 days

Your roadmap to starting a business for only R7,000 

Start TODAY building a successful and sustainable business and compile your business plan

Anyone is welcome

Who is this course for

Anybody aspiring to start a business but don’t know how, what and where.

✓ Anybody who wants to turn their side-hustle into a full-time business.

✓ Anybody who wants to build a business on a solid foundation and don’t want to make the same mistakes most start-up entrepreneurs make.

✓ Entrepreneurs who are in the start-up phase but feel a bit lost and overwhelmed.

✓ Entrepreneurs who want to compile a business plan (for planning, funding or attracting investors) for their business but need guidance. 


What you’ll learn

Please note this is a face-to-face course and limited to 10 spaces!


Compile your business plan

Understand how to write an effective business plan that you can use for planning purposes, to apply for funding or attract investors.



Feasibility and scalability

How to determine if your business idea can work. Not yet have a business idea, no worries, I will guide you. How to grow and scale your business over time.



Start-up requirements

Which business entity is best for you. Where to register. What is required to start. How to start. Legal and regulatory requirements you need to comply with. 



Start-up capital and funding

How to calculate how much capital you need. What you need to know about funding options available and where to obtain funding.



Plenty of business tips and advice

Websites. Social media. The elevator pitch. Dealing with non-paying customers. Communication. Recruiting staff.



Define your business offering

Will you offer a product, service or combination. Offline or online business. How to distribute. Stock management. How to calculate your prices. 



Marketing and sales

How to identify your target market (ideal customer), where to find them and how to reach them. How to turn a prospect into a paying customer (build your sales funnel). 



Accounting, tax and cash flow

Basic accounting for a start-up. What you need to know about tax. How to do a budget and cash flow projection. The secrets to build a solid financial foundation from day one.



Mindset and personal wellbeing

How to deal with the challenges you will face. How to develop a winning mindset to help you achieve success. How to take care of yourself during your journey.


Multi-award-winning serial entrepreneur

About the presenter

Ronel is a Chartered Accountant who has spent more than a decade in the corporate financial services industry before pursuing her entrepreneurial aspirations towards the end of 2015. Ronel has since started four businesses – PhysEQFiT Wellness, a company specializing in physical, emotional and financial wellness; PhysEQFiT Guesthouse in Centurion; FinanciallyFiT Group, a company specializing in business and financial consulting and training; and PhysEQFiT Spa (during lockdown) – and grown all four businesses into successful and profitable businesses in less than three years. Her 5th business has been recently launched – Enchanted Journeys is an online travel marketing business.  

She has won multiple local and international business awards and was featured on the cover of three magazines during 2020.  Ronel’s book ‘Financially Fit and Wealthy’ has received the AfriCAN Authors award in the financial literacy category. 

Ronel is passionate about business and financial education and has developed various online courses about business and personal finances. The Ronel Jooste Dream Foundation aims to take financial literacy and entrepreneurship to the community to prevent poverty and create jobs. The Ronel Talks Money show on the Ronel Jooste FinanciallyFiTLife YouTube channel is growing in popularity.

Start your business

Now is the perfect time to start your business

Lockdown taught us the importance of having multiple sources of income and to be financially independent. Retrenchments, unemployment and household income not keeping up with increasing living expenses and inflation are a sad reality in South Africa. Many people are starting a side-hustle or a business to substitute their income or to create a better standard of living for themselves and their families. There is no better time to start a business than during a recession. Now is the perfect time for you to turn your passion and idea into a profitable business. 


What people are Saying

Learn all you need to know in 2 days

Your roadmap to starting a business for only R7,000 

Start TODAY building a successful and sustainable business and compile your business plan

Create financial freedom

Apart from investments or properties; creating a business is the perfect way to create financial freedom over time.


Create time freedom

When a business is set-up correctly from the start, it can provide you with passive income to also create time freedom.

Have a question?

Frequently Asked Questions

What is the format of the course?

The course is presented face-to-face at PhysEQFiT Guesthouse in Centurion. It is a 2-day course and will be on a Saturday and Sunday to also accommodate people working during the week. We will start promptly at 9:00 and finish around 16:00 on both days. There will be lunch, morning and afternoon coffee breaks. The guesthouse offers sleep-over facilities for attendees who might prefer that.

I have a small business but need a business plan. Can I attend the course?

Yes! The course is designed to guide you through all the sections of compiling a business plan. At the end of the course you will have a customized business plan that you can, with minor tweaking, use to apply for funding, attract investors or for any other requirements you might have.

I don't have a set business idea yet?

No worries! We will brainstorm different ideas and there is a section about how to test business ideas and how to bring it to life. I also share a list with 50 income-generating business ideas that don’t require a lot of money to start that will guide you.  

Is the course suited for any type of business?

Yes! I share good business practices and principles that are applicable to any business irrespective the type or industry of the business. It doesn’t matter if you are selling a product, service or combination thereof. It can work for both offline and online businesses.

There is no ‘one-size-fits-all blueprint’ that will work for every business. That is why we keep the groups small to ensure we can brainstorm every attendees’ business model and unique requirements. I will guide you through the process to compile a business plan that is customized for your business. 

Do I need to have good knowledge of business?

Not at all. The course has been developed with the start-up entrepreneur in mind. I also recognize that most start-up entrepreneurs don’t yet have a lot of money or other resources. All concepts are explained in an easy-to-understand manner with no complicated jargon. All attendees are encouraged to ask lots of questions because we learn from each other. 

What should I bring to the course?

Lots of enthusiasm, willingness to learn and a positive mindset. Course notes and templates / worksheets will be provided but you are welcome to bring a notebook and pen. 

Have more Questions?

Send an email to ronel@financiallyfitlife.co.za or complete the form on our contact page.

Learn all you need to know in 2 days

Your roadmap to starting a business for only R7,000 

Start TODAY building a successful and sustainable business and compile your business plan